Lilula

Coming soon.

My Ethos

15May2008

It’s time for an intervention.

Lately I’ve been thinking how this domain portrays me as an individual and have found myself mulling an interesting deduction - this domain does very little to portray me as a designer. Considering that is the one thing I want to come across as I’d say there needs to be some changes.

No more personal blogging. I am happy with my tediously mundane life and feel the need to share every detail of it is superfluous. No one cares about what I had for breakfast. It was a wonderfully tasteless Starbucks ‘coffee’ with a lemon muffin if you must know.

The portfolio section will be destroyed. Slapping every piece of work I’ve done since I was fifteen does not bode well for my professional reputation. Portraying my work on screen is not reflective of my infatuation with handmade aesthetics at all. My portfolio will be a tangible object and not a plethora of thumbnails.

However, most importantly I need to brand myself much more clearly.

‘Hey Girl’ is a wonderful song by the Delays, however it is probably the furthest away you can get from what I am really trying to portray here. I’m not just defined by my gender.

The layouts I’ve had thus far have been highly experimental - pieces I’ve come up with in a few weeks with little or no research. That will change. I need to learn how to create layouts to accommodate my growing content, as opposed to creating layouts because they look ‘pwutty roffles’.

There will be a redesign at some point - content and layout wise. I have to find out who I am as a designer and what do I like and why. It may take a while but once I’ve actually come up with a strong identity I’ll be able to roll with it. And it will be awesome.

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